Patient Acquisition Field Notes
Practical guides for owner-operators of GLP-1, HRT, and peptide clinics — no fluff, just what works.
Peptide Clinic Marketing in 2026: How to Advertise Without Getting Banned by Meta
BPC-157, sermorelin, ipamorelin, and CJC-1295 are nearly impossible to advertise on Meta — unless you build the funnel for the policy gauntlet from day one. The compliance playbook for peptide clinics.
Read articleGLP-1 vs HRT vs Peptides: Which Cash-Pay Vertical Has the Best Patient Economics?
A side-by-side comparison of unit economics across the three highest-LTV cash-pay verticals. CPL, show rate, conversion rate, LTV, and which vertical clinics should start with first.
Read articleHRT & TRT Patient Acquisition: A Marketing Playbook for Hormone Clinics
Why TRT and HRT clinics convert at lower CPL than weight loss, how to write symptom-led ads that clear Meta policy, and the funnel mechanics that fill men's health calendars.
Read articleWhy a Refundable Deposit Is the Best Show-Rate Tool in Patient Marketing
Industry no-show rates run 30-50%. Deposit-gated funnels routinely cut that to 10-15%. Why a small refundable deposit is the most under-used lever in patient acquisition.
Read articleBest Marketing Strategies for GLP-1 Clinics in 2026
Meta Ads, speed-to-contact, AI calling, and the tactics that are actually filling GLP-1 calendars right now. A definitive breakdown of what works.
Read articleHow Med Spas Can Get More Weight Loss Patients with Meta Ads
Why Meta outperforms Google for weight loss patient acquisition, how to structure instant form campaigns, and the cost-per-inquiry benchmarks you should expect.
Read articleGLP-1 Patient Acquisition: The Complete Guide for Clinics
The full funnel from ad click to booked consultation — speed-to-contact, AI calling, confirmation sequences, no-show prevention, and deposit collection.
Read articleMeta Ads vs Google Ads for Weight Loss Clinics: Which Works Better?
A direct comparison with real data. Where each platform wins, where it loses, and the right order to deploy them.
Read articleHow Much Should a Med Spa Spend on GLP-1 Marketing?
Budget breakdowns, expected CPL, cost per booked appointment, ROI math, and what you get at every spend level from $2K to $10K per month.
Read articleReady to fill your GLP-1 calendar?
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