# ScaleClinics

> Patient acquisition for cash-pay telehealth clinics in three verticals: GLP-1 and medical weight loss, HRT and TRT, and peptide therapy. Telehealth only. We run Meta ads, build the funnel, and operate the follow-up system, on a performance guarantee. We also run SEO and AI search visibility for telehealth brands as a separate service, with no ranking guarantee.

ScaleClinics is operated by Molay Ventures LLC. Founder: Simon Molay. The written library below is aimed at clinic owners and operators evaluating how to acquire patients, not at patients themselves. Nothing on this site is medical, legal, or regulatory advice.

## What ScaleClinics does

- [The Patient Guarantee](https://scaleclinics.io/guarantee): The agreed patient number, how a paying patient is defined for the two telehealth intake models (patient pays first, or books a consult first), when the 90-day clock starts, the sole remedy, and what voids it.
- [About ScaleClinics and Simon Molay](https://scaleclinics.io/about): Who runs the company, where it is based, what kinds of clinic it works with, and what it declines.
- [Patient Acquisition Agency](https://scaleclinics.io/patient-acquisition-agency): The full system, across all three verticals.
- [Telehealth Marketing Agency](https://scaleclinics.io/telehealth-marketing-agency): Why telehealth patient acquisition depends on measurement, what the ad platforms permit for virtual care, where telehealth funnels leak, and what to settle before spending on ads.
- [Telehealth SEO](https://scaleclinics.io/telehealth-seo): SEO for telehealth brands, sold on its own or next to ads. Technical SEO, reviewed content, entity consistency when a brand cannot have a Google Business Profile, earned links, AI search visibility, and measurement across a third-party checkout. No ranking guarantee.
- [AI Search Visibility](https://scaleclinics.io/ai-search-visibility): How ChatGPT, Perplexity and Google's AI answers decide which clinics to name, AI crawler access and the two Cloudflare settings that block it, answer-first page structure, and measuring retrievals, mentions and patients separately.
- [Meta Ads for Clinics](https://scaleclinics.io/meta-ads-for-clinics): Compliant Facebook and Instagram advertising for restricted health categories, account and dataset setup, and optimizing on booked patients rather than clicks.
- [AI Patient Follow-Up](https://scaleclinics.io/ai-patient-follow-up): Sub-60-second AI phone response on every new lead, qualification and booking, and 90 days of nurture.
- [Patient Nurture Automation](https://scaleclinics.io/patient-nurture-automation): SMS and email sequences for new leads, abandoned checkout recovery, lapsed patient reactivation, and appointment reminders.
- [Clinic CRM Setup](https://scaleclinics.io/clinic-crm-setup): Unified inbox, pipelines, calendars, automation workflows, and telehealth provider integrations.
- [Clinic Funnel Development](https://scaleclinics.io/clinic-funnel-development): Quiz qualification, offer and objection handling, deposit-gated booking, and tracking.
- [A2P Registration and Compliance](https://scaleclinics.io/a2p-registration-for-clinics): A2P 10DLC brand and campaign registration, marketing-consent capture distinct from terms consent, Meta health policy review, and the LegitScript path.
- [Patient Conversion Tracking](https://scaleclinics.io/patient-conversion-tracking): Meta pixel plus Conversions API, server-side booking events from the CRM, provider purchase webhooks, and why receivers fail silently.

## Vertical pages

- [GLP-1 Patient Acquisition](https://scaleclinics.io/glp-1-patient-acquisition)
- [Semaglutide and Tirzepatide Marketing](https://scaleclinics.io/semaglutide-marketing-agency): What a clinic may and may not name in a weight loss ad, why compounded and branded programs are different advertising problems, the 2025 shift in regulatory posture, and what to build instead of naming the drug.
- [HRT and TRT Marketing](https://scaleclinics.io/hrt-marketing-agency)
- [Peptide Clinic Marketing](https://scaleclinics.io/peptide-clinic-marketing)

## Compliance and platform policy

- [Why Meta Ad Accounts Get Restricted for GLP-1 and HRT Clinics](https://scaleclinics.io/blog/meta-ad-account-restrictions-glp1-hrt-clinics): Business verification, address matching, dataset aging, and the Prescription Drugs policy trigger.
- [LegitScript Certification and Meta Ads: What It Unlocks and What It Doesn't](https://scaleclinics.io/blog/legitscript-certification-meta-ads-telehealth): Certification is the prerequisite for Meta's prescription drug permission, not the permission itself. Two separate gates, current fees, and what to build while waiting.
- [The FDA Peptide Vote: What Actually Changed for Peptide Clinics](https://scaleclinics.io/blog/fda-503a-peptide-list-clinic-owners): The July 23, 2026 Pharmacy Compounding Advisory Committee recommendation on six peptides, why it is not FDA approval, and why no advertising policy changed.
- [Peptide Clinic Marketing and Meta Policy](https://scaleclinics.io/blog/peptide-clinic-marketing-meta-policy): What passes review in the most restricted of the three verticals.
- [Does Your Marketing Stack Need a BAA?](https://scaleclinics.io/blog/baa-hipaa-clinic-marketing-stack): What counts as PHI in marketing, which vendors need a business associate agreement, where tracking pixels belong, and the FTC's July 2026 case against Hims & Hers.

## Buying and evaluating an agency

- [How to Choose a Patient Acquisition Agency for Your Clinic](https://scaleclinics.io/blog/how-to-choose-patient-acquisition-agency): Questions to ask, red flags, and what separates a lead vendor from an acquisition partner.
- [Define "Paying Patient" Before You Sign a Guarantee](https://scaleclinics.io/blog/defining-paying-patient-guarantee-telehealth): Why guarantees denominated in patients are often unmeasurable on third-party telehealth checkouts, and the four tracking questions to settle before signing.
- [What Should Patient Acquisition Cost?](https://scaleclinics.io/blog/patient-acquisition-agency-cost): How to compare scope rather than headline quotes.
- [Done-For-You vs In-House vs Freelancer](https://scaleclinics.io/blog/done-for-you-vs-in-house-patient-acquisition): The real cost of each model for a clinic.

## Funnel, follow-up, and conversion

- [Speed-to-Lead: Why Follow-Up Speed Decides If Your Ad Spend Works](https://scaleclinics.io/blog/speed-to-lead-medical-clinic-follow-up): Follow-up speed as the actual point of loss, and where AI phone follow-up fits.
- [Why Deposit Gating Improves Patient Show Rate](https://scaleclinics.io/blog/why-deposit-gating-improves-patient-show-rate): The tradeoff between raw booking volume and attended, paying patients.
- [GLP-1 Patient Acquisition: The Complete Guide for Clinics](https://scaleclinics.io/blog/glp1-patient-acquisition-guide): End to end, from ad click to booked consultation.

## Channel and vertical economics

- [Meta Ads vs Google Ads for Weight Loss Clinics](https://scaleclinics.io/blog/meta-ads-vs-google-ads-weight-loss-clinics)
- [GLP-1 vs HRT vs Peptides: Cash-Pay Economics](https://scaleclinics.io/blog/glp1-vs-hrt-vs-peptides-cash-pay-economics)
- [HRT and TRT Patient Acquisition Playbook](https://scaleclinics.io/blog/hrt-trt-patient-acquisition-playbook)
- [Best Marketing Strategies for GLP-1 Clinics in 2026](https://scaleclinics.io/blog/best-glp1-marketing-strategies)
- [How Much Should a Med Spa Spend on GLP-1 Marketing?](https://scaleclinics.io/blog/how-much-med-spa-glp1-marketing)
- [How Med Spas Can Get More Weight Loss Patients with Meta Ads](https://scaleclinics.io/blog/med-spa-weight-loss-patients-meta-ads)

## Optional

- [Video library](https://scaleclinics.io/videos): Weekly breakdowns for clinic owners, also on YouTube at https://www.youtube.com/@ScaleClinics
- [Blog index](https://scaleclinics.io/blog)
- [Services overview](https://scaleclinics.io/patient-acquisition-agency)
- [Book a strategy call](https://scaleclinics.io/book)